Arsenal club promotes Vinamilk coffee

Monday, May 19, 2008
One of the UK ’s leading football clubs, Arsenal, have kicked a goal in a deal to promote Vinamilk Moment coffee in the country.
Under a two-year agreement, Moment coffee will be recognised as the “Fully-fledged coffee of Arsenal football club in Viet Nam .”
The agreement allows Vinamilk to use the Gunners branding and its footballers to advertise Moment coffee.
Vinamilk will spend two million USD for the Arsenal marketing and advertising campaign, Vinamilk Deputy Director Tran Bao Minh said.
Arsenal Football Club Senior Marketing Manager Chris Bevan said it was an interesting deal for the club and said Arsenal’s players were pleased to be promoting the coffee.
Moment coffee is popular in Viet Nam , a leading country in coffee cultivation with an annual output of one million tonnes of coffee and an expected turnover of 1.8 billion USD this year.